Promotional Products Site : Fields for Logo Merchandise

"Even people who don't know who we are, know our logo," the Lakewood BlueClaws marketing director Mike Ryan said. "I was in line at Yankee Stadium on opening day and I had on one of the dugout jackets that the players wear with the logo on the sleeve. A guy standing next me starts looking at it and says, 'That's a great logo. What team is that? You guys must be from the Shore?'' He adds that the players come and go but the legacy of "Pinchy the Crab" endures. According to Ryan, "We're still one of the top 25 minor league teams in terms of merchandise sales." The power of logo merchandise to captivate and define an aggregate of people can never be overstated. This billion-dollar industry translates from sports to music to businesses, while all players scramble for a piece of the promotional merchandise pie.

Logo products make the music world go round. Just ask Paul Stanley, singer for KISS. "We sell about 2,700 products around the world," says Stanley. "So we're the largest and biggest merchandising band of all times and have been for years." He said their logo merchandise encompasses everything from clothes and dolls, to condoms and funeral caskets. The imprinted merchandise certainly pays off too, earning the band something like $48 million last year. Any band, established or new, will tell you that it's not the ticket sales or the record sales where they make all their hard-earned cash: it's the merchandise.

If you think about it, even cities use logo merchandise to promote a certain idea, image or eye-catcher. If Berkeley California had a brand, it would probably be tie-dye. Chicago is "the Windy City." New York is "the Big Apple" (not to be confused with Apple Computers). The City of Colorado Springs, home to the U.S. Olympic Committee headquarters, has added the Olympic rings to the city's logo products, a deal which has undoubtedly secured their future partnership with the committee.

You may choose a retailer to market your logo merchandise or you may opt to set up your own online shop to cut out the middle man. CafePress.com is a great site for t-shirt design, where you can put your designs up for free and only pay a small fee to make what you actually sell. Many marketing gurus advise using your logo merchandise as promotional product advertising or trade show giveaways to entice potential customers. This style of marketing (sometimes called "guerilla marketing") is usually structured around some big event or festival to hit masses of people at once. Remember, spending a little bit of money now can yield big results later!

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Today's Tip On Promotional Products

Promotional food has always been a sure-fire way to drum up business for food manufacturers and restaurants. People, by nature, are reluctant to try new things, especially if they have to spend money on it. Sure, that box of cookies is only $5, but why bother if one likes the usual brand just fine? However, how can one refuse a free gift? By presenting the new item, the manufacturer is engaging consumers in a "Come on over and I'll cook for you" sort of way. Yet one needn't be in the food industry to use food to appeal to people.