Finding That Special Promotional Item

With over 250,000 logo products to choose from, it can be difficult to select that perfect promotional item. While buying gifts wholesale will save you a chunk of change, you may want to consider diversifying your efforts and picking out a couple of different promotional products to test. Traditionally, corporate apparel, imprinted pens and tote bags have been hot items, but it really all depends upon your set up and what message you most want to convey.

The key to selecting the ideal advertising promotional product is to first consider your targeted demographic. For example, you won't want to brand mouse pads for elderly women. Likewise, golf shirts won't work for 14-year-old boys. Secondly, consider where you will be marketing. If you're going to the beach, why not select a beach ball, a water bottle, visors, sunglasses, beach towels or imprinted sunblock?

Your target market will appreciate your thoughtfulness and will remember that experience forever! Thirdly, you will want to consider your quintessential brand message. How can you tie in the essence of your brand with a custom promotional product? For example, Skyy Vodka is partnering up with Sex and the City to offer "Samantha," "Charlotte," "Carrie" and "Miranda" cocktails at Houlihan's Bars across America. What better way to promote a sleek, "girls-night-out" brand image?

Marketing managers just love scoring a desirable location, such as a baseball game for their promotions! In 2008, it seemed every team had some sort of useful, innovative or weird promotional item floating around the stands. The Detroit Tigers gave away branded "Back to School" stationary sets at an August game. The Kansas City Royals gave away branded umbrellas. The LA Angels gave away chest protector backpacks, combining baseball fashion with old school utility!

The Florida Marlins gave away car air fresheners and inflatable air guitars (to cover all demographics). The NY Mets gave away mini stadium replicas, while the Milwaukee Brewers went for quirky bobblehead figurines. You don't have to be a sports team to land a baseball deal. Take, for example, the promo General Motors did a few years with the Rochester Redwings: double-sided t-shirts with the Redwings logo on the front and GM's on the back! Corporate apparel cross-promoting never goes out of style!

The quality promotional marketing you get with a solid promotional item is so much better, compared to other forms of advertising. Consider a 30-second TV spot for $3,000: there may be 5,000 people watching that channel at any given time, but how many of those people are going to the bathroom, getting something to eat, fast-forwarding with TiVo, or talking to a family member? Commercials are so typical we're almost desensitized. Compare that to purchasing 600 $5 promotional products and imagine how much more personalized that format is. You are essentially creating an interactive gift-giving moment that the consumers won't soon forget. In fact, many people will go home and say to a husband, friend or coworker, "Hey, do you know what I got on the way home from work yesterday? It was the most random thing...". Now you have won that coveted word-of-mouth advertising after all.

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